️ Landing Page. We’ve helped grow a BPM SaaS from 0 to 200,000 monthly organic traffic in 2 years: You can check out the SEO case study here . 15. Want to see one of the sexiest homepages in SaaS? In two quick sentences you tell me WHAT your product is and WHO it’s for. Campaign Monitor is one of Drip’s direct competitors. Social Proof– Logos and testimonials show me you are trustworthy, and that others in my industry are trusting you with their businesses. For example, you can create a checklist for onboarding new hires. Sorry ConvertKit but I really dislike your hero copy! The Product-Led Storytelling SaaS copywriting homepage template used for … If you must tell your users that you’re amazeballs, then take note of the way Stripe goes about it in their homepage hero section. Missouri University of Science and Technology in 2011, Human-Oriented Technology Lab, Carleton University, Ottawa, Canada. SaaS Checklist sound bizarre but it actually serves various useful purposes for the users, developers and those who want kind of monetization through SaaS. They are making a purchase, this isn’t your portfolio to show off. Browse hundreds of SaaS marketing pages, product interfaces and email flows. With a page, you can do many things and really see the success you always wanted. How to Optimise Your SaaS Homepage for Search Engine Traffic & Increased Conversions. One of the major issues I see with a SaaS B2B homepage is imagery. Their three-word hero tagline gets straight to the point: Create stunning emails. Use it for ideas. Or run a survey with a tool like Hotjar. Create a clear, focused homepage SaaS Pricing Metrics. The fact that Wix is a FREE software makes me assume that the users they’re targeting are in the “beginner” bucket. As part of a global ecosystem, the suite can connect securely to multicloud environments and other systems. It’s someone being happy because they can tell exactly when their email was opened, or scheduling their social media updates easily. That’s why I really like their homepage hero coffee you. SaaS Marketing Pages Checklist The ultimate checklist to build an awesome SaaS marketing website. We want an automated world, we need our time back, help us get that. Their SOC 2-compliant and AI-powered technology helps companies save up to 30% on their SaaS spending by automatically identifying unmanaged contracts, duplicate licenses, and wasted cloud software subscriptions. SaaS Security Checklist for Business Managers. One of the most important sections to address in your SaaS contract relates to data securityprovisions: 1. What's in the course? Computer and Information Systems will work with the area interested in the Cloud / Hosted / SaaS solution to complete this document. Short forms– Any forms on your homepage should be as short as possible. (My main gripe: the music they used in their brand reveal trailer was the same song that GoPro had used a few years prior.). “We’re the best” isn’t the best way to indicate that you’re the market leader. Full disclosure: I’m not crazy about Drip’s homepage. their 10/10 footer CTA: “Buy, import, renew, right now.”), Well-designed homepage hero makes functional copy look way better than it actually is, Feature-driven subheads help with scannability, It follows the SaaS homepage formula (feature blocks, value-driven subheads) but it doesn’t look like a cut-and-paste version of every other SaaS homepage out there, The hero tagline is LONG, but I want to read it start-to-end, All of the language is hyper-tailored to the target user (creative agency decision makers). That footer call-to-action is a great example—”Become a defender of creativity.”, Uncluttered and concise hero copy and CTA combo, They found an original way to write the subhead for their social proof block (“Wistia is proud to help over 500,000 businesses grow with video.”), The tone and brand colors combine to give off a feeling of, Their hero copy demonstrates their unique selling point: “. As their product has evolved from an ecommerce platform to a one-stop-shop for launching, growing, and managing an online business, their homepage has been through several evolutions—all of them striking, captivating, and known for great copy. Putting “work more collaboratively, get more done” in the hero copy tells me what I get, straight up. ‘You’ Focus on Target Market– This one is easy to forget but makes a big difference in how visitors see your product. Significant Features– There may be features your target audience is specifically looking for, if you offer this, it is a must for your homepage. The line “use our product so you can do more of what you love!” is overused in the SaaS industry, and I think you guys can do better. I speak on podcasts (like this one and this one), and on my daily LinkedIn videos. But I want to like you on Twitter or Facebook so I can remember you. Proof that clear > clever. We’ve got the way.” is derived from a well-known expression (Where there’s a will, there’s a way.) We’ve all been bombarded by Wix’s infamous YouTube ads. Now that you have their attention, let’s help them accomplish what they came to do. Select your startup stage and use these rules to improve your security! You’ll want to test this vs a CTA instead, to see if it takes away from other conversions, but if you can’t sell them on the homepage, let’s try to get their email address. Riot. 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