The system can be accessed via a person’s iPhone or the in-room iPad. Isn’t that interesting? 6 Trends Driving Innovation In The Hotel Industry From robotics to retailing to experience economy – these are all trends that are shaping the hotel and gastro industry in 2019. Hilton uses location-based services at some of its resorts to alert guests to events and activities that might interest them based on where they are on the property. Whether it’s for guest rooms, pools, sanitation, or food/beverage service, water is also an unavoidable cost of doing business in the hospitality industry, and represents a significant piece of overhead that can and should be managed carefully. Being able to provide a consistently excellent service for customers is crucial to success in the hospitality industry today. Nowadays, there is no shortage of in-room technology that can make the guest experience better. The next version is gearing up for incorporation of ‘artificial intelligence’ which will be more intelligent and adaptive. KEYWORDS ARTICLE HISTORY otel industry, hospitality, innovation, innovative hotel marketing mix, sensory marketing Received 20 … Blake is a guest lecturer at Columbia University and adjunct faculty at the Rutgers MBA program. The technology is popular at resorts like Disney World and Great Wolf Lodge. The internet has affected every corner of our lives so much so that the guest will not stay at a hotel if they cannot access the wi-fi. Until recently, most of the bookings, transactions and administrative tasks at a hotel were handled manually. The hospitality industry is a collection of business models based on hosting guests. This research aims at evolving a typology of customer-centric hospitality innovations. Technology also has introduced some incremental innovation in the hospitality industry. Once the device is connected to the room, they can turn on and off the TV by asking Siri. There are other interesting projects going around like the automated hotels in Tokyo or Virtual reality by Marriott. The hospitality industry is no exception. After several Voice responding hotel rooms is definitely not one of them. Instead of having to wait in line at the front desk to check in, some hotels are moving to facial recognition scans to get guests in their rooms. If someone calls the front desk needing a toothbrush or extra towels, Botlr will likely be the one bringing the items to their room. These services are pioneered by Marriott and are in beta phase for a lot of hotel chains. Marriott is testing the technology at its hotels in China, which shortens check-in time from three minutes or more to less than one minute. As modern guests travel, both for business and pleasure, they want to have their needs met to have a personalized and seamless experience. If the entire goal of customer experience is to make customers’ lives better and easier, the hospitality industry takes it to the next level. Even the budget hospitality establishments can afford fully automated systems to run and manage their organisation. Many hotels are rolling out smart rooms, which combine AI and voice recognition technology to integrate virtual assistants into the room. She is a contributor to Forbes and the Harvard Business Review. If anything, it’s when things don’t go quite to … No more hassles now with Technology backed smooth checking as one of the key trends in the Hospitality Industry. Instead of waiting in line at the front desk, guests can go straight to their rooms and use their smart phones or smart watches to unlock the door. This year, the board selected six finalists — three professionals and three students — from across the world. Energy isn’t the only consumption-based KPI that hotels should be monitoring. Some Marriott hotels have smart shower doors where guests can jot down their ideas while in the shower and then email the image to themselves for future use. Guests can learn where the closest restaurants and stores are by asking their rooms for advice. Blake Morgan is a customer experience futurist. The expectations of consumers of service are changing. Service recovery within the hospitality industry is a vital tool that all your employees need to be aware of. Yet, the hospitality industry is less prone to innovate than other service activities. Blake is the author of two books on customer experience. Apps available for both Android and iOS can now allow guests to access a range of services including booking appointments for spas, set wake up calls, ordering a taxi, etc. Hospitality is the main industry in the service sector in Spain, contributing to more than 10% of the gross domestic product and approximately 12% of all employees. ‘Siri’ in itself is an interesting project by Apple which has made a virtual assistant available to one an all. A service industry is any industry that produces value is that primarily intangible such as customer service, management, advice, knowledge, design, data and experiences.Advanced economies are experiencing a long term shift whereby service industries are becoming a larger component of economic output relative to other industries such as manufacturing and agriculture. Now, will the innovation list for the hospitality industry be complete without this one? Information Technology in the Hotel Industry is driving the change and Siri in the Hotel room is one of the many projects of artificial intelligence and machine learning within the hospitality industry. Aside from the traditional check-in experience, technology has made it easier for guests to check-in, inquire about their rooms or upgrades as well as obtain RFID keys. Blake Morgan is a customer experience futurist, keynote speaker and the author of the bestselling book The Customer Of The Future. There are a lot of other things in line and the feature would not limit you to just local sightseeing. The hospitality industry has not always been at the forefront of high-tech innovation or implementation. When they see cutting-edge service innovations in one industry, they expect to find them in others as well; witness the spread of self-service kiosks from airline check-ins to the retailing and hospitality industries. 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