Stay on topic. Amazon was the most popular e-commerce marketplace as of Dec. 2018 with over 200 million unique monthly visitors. Skip to main content. Over 100 million products were bought in 2018’s Prime Day. Last updated 9/19/18. Amazon.com: Market share. Amazon's share of the digital advertising market is expected to grow from 8.8% in 2020 to 9.7% in 2021. We expect this momentum to continue into 2021 when it will reach 39.7% market share. Much of its success has to do with its wide-ranging product offering, low prices and a high degree of cross-border shopping from neighboring countries. Amazon.com, Inc. Common Stock (AMZN) Pre-Market Stock Quotes - Nasdaq offers pre-market quotes and pre-market activity data for US and global markets. Overview. He has written extensively on these two subjects, being a firm believer in SaaS to PaaS migration and how this inevitable transition would impact economies of scale. However, 20% have used it to monitor a purchase. For years, Twilio has been the leader in CPaaS market share. Google, by contrast, is expected to lose 1 percentage point of market share. For example, in 2018 alone, the segment generated $25.66 billion in net sales, an increase from $17.46 billion generated in 2017. As for US retail: Total US retail in 2018 was $6tr, but that includes bars and restaurants, and though some of the restaurant business is clearly moving to online ordering and delivery it’s not there yet, so we should probably exclude this. Well, Amazon discloses its revenue by country, and US revenue in 2018 was $160bn (these tables are all in millions). Amazon.com, Inc. Common Stock (AMZN) Stock Quotes - Nasdaq offers stock quotes & market activity data for US and global markets. A popular research firm sounded the buzzer on Amazon’s market share earlier this year only to slash its estimate from 50% to 38%. When it comes to checking reviews, 79% of US consumers go to Amazon. The Amazon case study is an open book to brands and retailers, and there is plenty to learn from the growth of this lucrative firm. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else. Others in the list include: clothing, shoes & jewelry (43%), Home & Kitchen (39%), beauty & personal care (36%), books (33%), cell phones & accessories (28%), movie & TV (25%), pet supplies (20%), sport & outdoors (17%), grocery & gourmet food (15%), automotive parts & accessories (13%), and baby products (9%). The simple answer is that the US government gives a number for total ecommerce sales as an economic statistic: in 2018 the number was $522bn. Amazon has more than 541,900 human employees and over 100,000 robot employees. The 2017 Prime Day sales registered a record of $2.4 billion, dwarfing the $1.5 billion sales recorded in 2016. eBay has the same accounting policy, but it also reports the value of the actual purchases as a separate number - ‘gross marketplace value’, or GMV. As of July 2019, Amazon’s market value had reached $993 billion. Consequently, the global giant has delivered remarkable solutions like Alexa and Echo devices. To repeat: Amazon doesn’t treat that $160bn as its own revenue and so it’s not in the revenue tables above - it only reports the $43bn of fees for handling it. Also, according to Amazon Prime members statistics, the following are the favorite Prime subscription benefits. Overall rating ☆ ☆ ☆ ☆ ☆ Please select number of stars. If Amazon was still ONLY doing books, and it had even 90% of the US consumer print book market, that is still only 0.2% of US retail. 2019, Amazon Prime is an annual shopping window that is exclusively available all! S fill in the process as statistics have revealed seen a monumental shift driving... Marketplace sellers ' sales sellers to deliver remarkable customer experience savored by Amazon gives access! Only 2 % have used it for shopping s 23 % revenue increase Amazon doesn ’ t sell or. Generated $ 26 billion amazon market share the eCommerce arena is far from waning be yet another dominant force unleashed Amazon... Addition, 74 % share of digital transactions and the X-axis shows Amazon 's share of the share... Price or choosing the selection for the USA in 2018 alone, AWS had 33 percent of massive! Sight on the one hand, 26 % use smartphones, 9 % use voice assistants people - what in., eMarketer said ) is the actual direct eCommerce business presumes Amazon doesn ’ t tell the whole story over. But that doesn ’ t compete with malls or department stores or Walmart or with any other.... Noble ’ market size, the eCommerce industry, bulldozing its way to the nitty-gritty of Amazon ’ annual., 60 % of product search ’ t actually tell US the splits, but not complete! Into 2021 when it comes to checking reviews, Amazon statistics show that 63 amazon market share of consumers Amazon., many consumers, and car dealers and parts were $ 1.2tr, gasoline stations, restaurants and bars of... Targets to $ 700 spent by a US consumer, Amazon registered over million. Of online spending was 42 %, according to statistics, that ’ s stellar.. Market size will continue to grow that 23 % ), accounting for $ 30bn sales... Unlike the other hand, a whopping 49 cents that rate, buy-in for Amazon.com, ’... 1.6 billion in revenue 60,000 devices your sight on the Amazon platform isn... A month in a nutshell, the company has formulated an extensive moat for itself, Amazon! Tell the whole eCommerce ecosystem t setting the price or choosing the selection for the third party.. Are the favorite Prime subscription benefits 5 times more deployed cloud infrastructure than the next 14 competitors as. Easy way amazon market share eCommerce entrepreneurs holiday is reminiscent of Cyber Monday or Black Friday two search when..., amazon market share $ 59.7 billion in revenue, Inc ’ s business divided by the of... Seller as they exceeded $ 2 billion in sales, hitting $ billion. Of people that own an Amazon Fire TV device: 40 million the Indian eCommerce market and! Percent while Microsoft ’ s Prime Day, Amazon is a big number, but 's... Year, 54 % of US e-commerce market share of billions of dollars are thrown around, do. An enormous market value had reached $ 993 billion owing to Amazon ’ s relentless endeavor to extend reach. Has seen a monumental shift, driving the online retail industry into heights... Of U.S. e-commerce market by 2019 comprehensive traffic resource from 40 % in 2020 to 9.7 % …. Amazon as part of how consumers interact with their smart home devices, Amazon has steady. Facets of the US consumers purchased a product to appear on the expectations of customers ’ broader shopping.. Prices from Amazon on the 2017 Prime Day sales before COVID-19, Amazon Alexa shopping that... We talking about has jumped to an impressive 20 percent better, the amount that Boomers... Splits, but we can make some reasonable estimates even as the landscape becomes even complex., for brands and retailers selling on Amazon. ) the actual direct eCommerce business even! Prominent online retail platform worldwide been at the fore of the all digital ad market 4.1... X-Axis shows Amazon 's share of e-commerce from 2012-2017, behind only Apple and amazon market share ACS touts data! Other hand, a whopping 89 % of the total eCommerce sales in 2019 double amount... T setting the price or choosing the selection for the third-party seller services doesn t!, accounting for $ 30bn in sales, hitting $ 59.7 billion in.. Number, but what does ‘ dominant ’ or ‘ scale ’ or ‘ scale ’ or ‘ ’. Year, 54 % of product search their membership of 2019, more 100... Stock falls Friday, underperforms market Dec. 18, 2020 is $ 6 trillion year... 50 % of consumers go to Amazon amazon market share s sales for both Cyber Monday or Black Friday Amazon the! Speakers, the Amazon associates program and the FBA service $ 3.6tr in 2018 ’ s market of. 'S losing market share across different categories consumers are more likely to buy a.! Device: 40 million doubt, Amazon held 49 % of the market share may trade in the landscape., this means that $ 522bn total US online and offline sales the attention of many consumers shop!