The pure nature of the tactic and the tools available mean that you are able to market to very specific niche audiences, but you need to know who this is. To do that, it partnered with 60 influencers in niches ranging from food, home, parenting, and lifestyle verticals to produce original content and recipes using the GOODFOODS product line. With the help of notable influencers like Casey Neistat and celebrities like Ben Stiller, Jérôme was able to raise one million dollars for Somalia in just 24 hours. To find the top keywords that will be most beneficial to the influencer, use Alexaâs Keyword Difficulty Tool to conduct research. The crisis in Somalia, brought on by famine and drought, left millions of people in need of food and water. Look closely at true brand enthusiasts. But just getting an influencer to promote your content or messaging isnât a sign of success. Let's look at just some of the most popular platforms where brands are collaborating with influencers. As the popularity of social media has rapidly risen, so has the investment and interest in influencer marketing. Required fields are marked *. It is only human nature that we make considered purchases that are informed by what friends and family members have recommended or experienced. Have a Product. You can use this list to find sites that will be likely to work with, mention you, or link back to your site because they have already done this for your competitors. But how do you find the right influencers? By accepting this information, regardless of whether it is accurate, the person is subjected to social influence. To find influencers, you can’t beat Buzzsumo, which allows you to search for relevant influencers by topic and analyze their reach by follower and engagement numbers. Click & Tweet! Go wherever your target audience is active, and capitalize on the fact that influencers on platforms other than Instagram are likely more approachable and cost-effective for the time being. How to Create an Influencer Marketing Strategy? While a celebrity is used in this influencer marketing strategy definition, influencer campaigns donât always have to rely on celebrities. In the words of marketing guru Seth Godin, “People do not buy goods and services. Try a few of these out for yourself and compare their features; finding one that works best for you and your sector. Don't forget that you can be very specific; you don't need to, and probably shouldn't be, trying to target your whole audience with one campaign or collaboration. Consumers were sick and tired of traditional advertising clogging up magazines, radio, TV, and billboards. There are other tools and methods you can use to find influencers. Over the next six months, Turkish Airlines agreed to aid Somalia with over 200 tons of food. Working with celebrities isn't for every brand, but the most successful strategies will often look to balance both types of influencers for maximum impact. With demand for attention on the rise and overwhelming product options on the market, consumers are beginning to lose sight of who they can trust. Provide a unique promotional code for each influencer. Then sign up for a free trial of Alexaâs Advanced Plan to access our research tools that help you find the best influencers and create the most powerful, results-driven campaigns. Just as you need to know your audience and goals, before you start reaching out to influencers, you need to identify your campaign's messaging. With influencer marketing making big waves these days, it wouldn’t be surprising to see qualitative assessment tools and software enter the market soon. Without a clear destination in mind, you’ll never know which path has the least resistance, is the most cost-effective, and provides the best results. Before we jump into looking at how to put together a solid strategy, here are some of the standout influencer marketing statistics you need to know: Influencer marketing is a big deal, and as a marketer, you can no longer ignore it as a tactic if you are not already using it. To help you get over that hump and execute an effective influencer marketing campaign, we created this guide and influencer marketing strategy PDF. But their platform is, really, just the distribution channel for their content. Receive new SEO, content marketing, and competitive analysis tips straight to your inbox. The days of collaborations happening solely around gifted products are largely over. (, 49.6% of influencers state their followers care most about authentic content. Set Your Campaign Goals. . The report will show a list of sites that have a high share of voice for that term, meaning they are driving traffic for that keyword. Be sure to make the rules totally transparent so confusion won’t prevent participants from entering, and to ensure there’s no dissatisfaction among the audience when the winners are announced. . With that in mind, the influencer you choose to partner with has to have the right balance of non-commissioned content and commissioned content. Kim is Director of Marketing at Alexa. raise $2 million over the first five days, How To Write Product Descriptions To Grow Sales [Samples Below + Updated in 2020], The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2020], The Results Are In: The 22 Best Ecommerce Website Designs of 2020, Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability, 33 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales in 2020. Enter the URL to find other sites that audience also visits. Advocate marketing is a lot like word of mouth marketing, but you are encouraging brand advocates to tell your story and reward them for doing so, creating a real connection between brands and customers. Qualify the content and messaging. By putting together a solid strategy, you can work with influencers to reach the specific audience you want to get in front of, track progress, and understand what is contributing towards achieving your goals. “Influencing is about connecting, and that’s what marketing revolves around today – making us feel connected with the product and people who use/promote that product.”.