You. Sensory power words. Consider using these promising power words in your next copy to set the tone of what you are offering. May I use the Xerox machine, I have to make some copies?” – 93% said OK, Learn How to Grow Your Business With Beautiful Design. The simplest form of meditation is the following: […], It is said that roses increase the intuition. When not busy raising three tiny humans, Ashlee enjoys playing with her dog Eleanor "Ellie" Rigby, writing, and video games. We have been trying to figure out the most powerful and impactful marketing words for decades. Contribute to my research on positive words and share my project.” – Elena Daniela Calin, the person behind Positive Words Research. If your pitch or advertisement starts with words like “I/We/Us etc.” then you’ve already lost. Roses to Increase Intuition and Positive Words to Brighten Your Day. We immediately develop a connection when we hear our name. We'll assume you're ok with this, but you can opt-out if you wish. Unlike “but” which breaks the flow of conversation, “and” keeps things moving forward. May I use the Xerox machine?” – 60% said OK There are places in your business to surprise your customers – knowing what they can count on from you shouldn’t be one of them. To go one step further into the power of words, you can look at Patrick Renvoise and Christopher Morin’s book about neuromarketing (see Peep … Seems simple enough right? You. Ashlee grew up in the frozen tundra known as Michigan, and because she only operates in extremes, now resides with her family in the tropical (read: hot!) For example, look at this Washington Post ad from 1961: Getting it right the first time is more important than ever before. Ashlee has been an Autism Advocate since 2012 when her son Liam was diagnosed and can credit him to her endless supply of dad jokes. Mentions of ‘you’ in marketing serve the Ultimate Question and Answer on a platter: ‘What’s in this for me?’ ‘ What will I be able to do that I couldn’t before?’ ‘ How will this improve my ____?’. Members Only. Consider which clever subject lines drew you in and on which you swiped left to delete them. “Excuse me, I have five pages. Positive Words Research has made a selection of certain words that a business should embody. on How Does Economics Help With Accounting? The businesses differ, but the goals are the same: Click this link. In today’s tech-centric world, they have mere seconds to grab a customer’s attention. Positive Words Research has made a selection of certain words that a business should embody. As we recently shared, it’s all about them. Social Psychologist, Ellen Langer tested the impact of adding a single word in a social experiment where she asked to cut in line at a copy machine. Stated plainly, you want to be sure to include one set of power words when trying to promote exclusivity and another when emphasizing urgency. Let’s keep it short. The word “and” serves as a bridge between point A and point B. Based on the feedback received by Positive Words Research, INSPIRE is the top word to embody in the business. Necessary cookies are absolutely essential for the website to function properly. The beauty of the […], Positive Words Research is happily giving to you for Holidays a wonderful gift of 5 positive words: BLISSFULNESS GRACE EASE HAPPINESS ACCEPTANCE Read and reflect on the meaning of these words and warm your heart […]. A simple Ebay search on Kylie Jenner reveals products being sold for over roughly three times the original selling price. on Is it true that video games can make people happy? Power words are words used by smart marketers and copywriters to trigger a psychological or emotional response. Transparency is king. Words have power; we all know that. This website uses cookies to improve your experience while you navigate through the website. Join our membership waitlist.”. Guarantee. Power words incite a feeling, action, or opinion. Offering a guarantee resolves a prospect’s number one concern – risk. These cookies will be stored in your browser only with your consent. Her favorite movie and novella are Shopgirl, and she would consider committing a litany of crimes to share a meal with Steve Martin. “Starting the project Positive Words Research in 2013 guided me to find the mental health that I needed and helped me discover my life’s mission. Results. This list was made based on feedback received from subscribers, facebook and twitter followers, people that send us messages through the contact form or other social media feedback. Almost hypnotic, this power word asks your audience to consider what having your product or service in their life would look like. Consider Kylie Jenner, child celebrity turned billionaire. Having a forgettable name is poison to your website’s growth. How much smoother would their business run with your program? 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague) James Scherer January 29, 2019. Is it true that video games can make people happy? A customer’s first impression is often the only impression. We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. If those reviews reflect some of the power words you used, they will have a greater impact on other prospective customers. 20 Simple Meditations to Create Peace of Mind and Joy, Meditation gives you peace of mind. These cookies do not store any personal information. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. We want it and we want it now. From my research I discovered that emotional intelligence and positive thinking education will significantly empower anyone’s life. When a brand follows through with what they say – the results are clear: a strong customer base that is likely to support your businesses growth through repeat sales and word of mouth marketing. May I use the Xerox machine because I’m in a rush?” – 94% said OK I find myself romanced by the latter. As I scroll through my inbox,  I am greeted by a plethora of phrases that share a common message. For all of you who haven’t yet started your business, one great place to use power words is in your business’s name. When people know they are going to get what they paid for, they are compelled to move forward with your product or service. A study at Yale revealed that it’s just as effective to use the word “you” as it is in saying someone’s name. Go look at your homepage now and see if you can find any areas you can spruce up with some power words. Unlock the secret to faster business growth. Using Power Words in Business Names/Blog Names. Using a power word that describes what you do or who you do it for can make your marketing far more effective. Take a second glance at your e-mail box and I’m confident you will see all the ways you are being wooed with smart marketing words. Fed Ex has long used a slogan campaign promising deliveries on time, “When it absolutely, positively has to get there overnight.”. But do you know which marketing words encourage subscribers to act, customers to buy, or donors to give? From these 65 words, there are 10 categories of words that top when it comes to values to embody in your business. Remember that power words are not exclusively for marketing messages. And. Lead The 20 Most Powerful Words in Business This simple sentence should be your new personal motto. But don’t get discouraged. “You already know your stuff — but you haven’t seen it like this before.”. May I use the Xerox machine because I have to make some copies?” – 93% said OK. But when you read sensory words different areas of your brain light up. On a fun note, to ignite your cognitive brain, you can also unscramble the words to uncover many hidden words and see what other positive words you can find. Not only is ‘you’ important because it transfers the importance to the client, but ‘you’ and someone’s name is interchangeable.